Learning outcome 1: Good customer service
Learning outcome 2: Poor customer service
Learning outcome 3: First impressions
Learning outcome 4: Verbal and non-verbal communication
Learning outcome 5: Respecting customers
Learning outcome 6: Customer complaints

1.2: Why good customer service is important

a roll of heart shaped labels with the words packaged with customer love on them

Without customers, no business can be successful. Therefore, if you provide good customer service, you are more likely to attract customers.

If customers who buy from you have a good experience, they are more likely to use your business again.

Research shows that it costs a business more money to find new customers, than to keep the customers they already have.